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EveryPing
Resources

Glossary

Every word on an EveryPing screen, in one place.

Lead
The heaviest weight. Sending a form, sending a chat or text, or tapping a phone number.
Start
The middle weight. Starting a form, opening chat, or opening a trade or payment tool.
Click
The lightest weight. A button like Contact Us or Check Availability.
Counted
The signal reached the Google Analytics account your site names.
Not heard
We clicked and no signal reached any account.
Sent to another account
The signal fired, but only to an account other than yours, often a vendor’s.
Not tested
We did not try it. Not a failure. On the free check: sending a form, a chat, or a text.
Stopped
Something that was counted on an earlier check went quiet on a later one.
Could not scan
The site blocked our browser, is not a dealer site, or is one we do not check. Never marked as missing.
Page type
A kind of page, such as the homepage, a vehicle list, or the service page. We open one of each.
ASC data layer
A small block of data on each page that names the store and its Google Analytics account.
Google Analytics account
Where your site’s signals are counted. A site can load several. Only one is yours.
Watching
Checking again on a schedule and emailing when a counted tap goes quiet.

See what your reports are missing.

Paste your site. The free check shows what missed, what still counts, and what we did not test.

No Google login. Desktop. One page of each type. Forms and chat are not sent.