What we click
Whose account gets your trade-in clicks?
Trade tools often run their own Google Analytics. When the signal goes to their account and not yours, your reports never see the shopper who asked what their car is worth.
What we click
- Value Your Trade and Value Trade-In buttons on lists and vehicle pages
- Trade pages that leave your site are noted, not followed
What we saw on a real store
On one Mazda store, Value Trade-In was counted 4 of 4 times. Value Your Trade on the used list sent its signal to the trade tool’s account, not the dealer’s.
Who to call when it misses
Your trade tool vendor, such as TradePending. Not your website provider.
What the free check does not test
- Finishing an appraisal
Not tested is not a failure.
Other things we click
Is your Contact Us button reporting?
ReadAre your phone taps reaching Google Analytics?
ReadDo your chat and text buttons report when a shopper opens them?
ReadDoes your payment calculator report?
ReadDo your lead forms report when a shopper sends one?
ReadThe signal fired. It just went to someone else.
ReadSee what your reports are missing.
Paste your site. The free check shows what missed, what still counts, and what we did not test.